November 4, 2010

New Work Featured in Magic Branding

Two pieces of Perky Bros work can be found in one of Designersbooks’ latest publications Magic Branding.

We know what you smart folks out there are saying. “There’s nothing magic about.” And we’d agree! Creating a remarkable visual identity for a brand is no cake walk. It takes time, thought, sweat, skill and most of all guts. The bravery to not just speak to your audience about who you are and what you do, but inspire them to engage and be a part of it. What this book captures is that magical moment in design when the “Eureka!” happens. The part where the visual identity joins the brand’s chorus as a first chair soprano and helps it sing in greater harmony. We’re honored to be a part of it. Pick it up. Get inspired enough to inspire your audience.