Cloudberry provides simple, intuitive digital experiences. Our challenge was to communicate the idea of delivering a “good” experience. We sought to create an identity built upon this unmistakable emotional response and strike that same emotional chord through the design. The solution isn’t overly adorned or complicated. We’d like to say it’s, well, “good.” An unmistakable monogram that when rotated communicates the universal symbol for satisfaction.

The materials feature hardy letterpressed stationery, foil stamped wireframing journals and fun, elementary-like illustrations.