Naming, Brand Identity, Packaging, Illustration, Web Design
All-natural treats, cruelty-free coat care, and No. 2 bags made from recycled materials. Ernest is serious about making pet care easy and fun. They provide pet essentials for your daily routine in a convenient monthly bundle so you can focus on what’s really important: your pup.
Andrea and Natalia Tovar from Bocce’s Bakery came to us with their new subscription-based concept and the desire to stand apart from the clutter in the pet aisle.
Guided by our tagline Serious Puppy Love, our goal with the visual identity was to create a system that feels warm and friendly, yet sophisticated enough to feature on your countertop.
The packaging is intentionally restrained to evoke a feeling of utility, but also feel bright and optimistic. Organized messaging on the front side gives way to a moment of expression on the reverse, which features large illustrations that bring character and exuberance to the identity.
The packaging is intentionally restrained to evoke a feeling of utility, but also feel bright and optimistic. Organized messaging on the front side gives way to a moment of expression on the reverse, which features large illustrations that bring character and exuberance to the identity.
The expressive and colorful illustrations breathe (four-legged) life into the otherwise tidy identity.
The expressive and colorful illustrations breathe (four-legged) life into the otherwise tidy identity.
The website ingredient photography showcases Ernest’s human-grade, delicious recipes made of 100% real food.
The website ingredient photography showcases Ernest’s human-grade, delicious recipes made of 100% real food.
Creative Director: Jeff Perky
Design: Jeff Perky, Lindsey Laseter
Project Management: Alden Dienethal
Photography: Brett Warren
