Brand Identity, Print, Web Design
Headquartered in NYC, Global X is a sponsor of exchange-traded funds (ETFs). Since their start in 2008, their mission has remained constant: to empower investors to chart their own course by offering something beyond ordinary.
Working closely with the marketing team, we created an identity that spoke less about the broad idea of global exchange and more specifically to represented ability to nimbly traverse new ground and offer access to thoughtful, unique investments.
The symbol references a cartographer’s compass, which speaks to the guidance of their clients to unexplored and intelligent solutions. The symbol can also be found seamlessly integrated into the logotype as the X in the name.
Working closely with the marketing team, we created an identity that spoke less about the broad idea of global exchange and more specifically to represented ability to nimbly traverse new ground and offer access to thoughtful, unique investments.
The symbol references a cartographer’s compass, which speaks to the guidance of their clients to unexplored and intelligent solutions. The symbol can also be found seamlessly integrated into the logotype as the X in the name.
We developed a pattern system based on map charting lines and topography contours to reinforce the idea of empowering clients to cover new ground with smart, unexpected investment solutions.
An extensive set of custom iconography was created to represent investment qualities, themes, geography and other investment strategies.
An extensive set of custom iconography was created to represent investment qualities, themes, geography and other investment strategies.
The color palette features a bold orange to evoke energy and exploration and to stand out in an industry filled with traditional royal blues and cool tones.
Perky Bros helped us redesign our visual identity to better match how we talked about ourselves and how we present ourselves to the world. I was impressed with the sheer creative firepower and ability to apply their process to niche industries with speed and precision. After our rebrand, our company quadrupled revenue over two years, and we were able to recruit top talent often because of how clearly we presented who we were, what we stood for and what we did.
—Chris Ciompi, CMO, Global X
Perky Bros helped us redesign our visual identity to better match how we talked about ourselves and how we present ourselves to the world. I was impressed with the sheer creative firepower and ability to apply their process to niche industries with speed and precision. After our rebrand, our company quadrupled revenue over two years, and we were able to recruit top talent often because of how clearly we presented who we were, what we stood for and what we did.
—Chris Ciompi, CMO, Global X
Creative Direction: Jeff Perky
Design: Jeff Perky, Lindsey Laseter, Dustin Johnson
Project Management: Alden Dienethal
Website Development: Hart & Vine
Project Photography: Brett Warren
Logo Animation: Daniel Frumhoff
Creative Direction: Jeff Perky
Design: Jeff Perky, Lindsey Laseter, Dustin Johnson
Project Management: Alden Dienethal
Website Development: Hart & Vine
Project Photography: Brett Warren
Logo Animation: Daniel Frumhoff
