Naming, Brand Identity, Packaging, Illustration, Print, Web Design
Tucked along the edge of Platte Street sits a classy, yet affable little cocktail bar created to transport guests to a soirée hosted by one of Denver’s most beloved socialites. We worked with the Room for Milly team to develop a story where the lines of fiction and reality blur, creating a series of detailed, personal, and charming touchpoints throughout the entire experience.
Milly Parker was a gravitational force. When she was in town, everyone knew it. When she was in a room, she filled it. When she told a story, they listened in awe. The name, Room for Milly, was born of the Dorothy Parker quote, “All I need is room enough to lay a hat and a few friends.” To Milly, the only thing more thrilling than traveling the world was to relate her stories, often embellished, to her people. Her room, which was more of a salon, was the only place she allowed herself to slow down, sit still, and enjoy an evening with those that you love.
Milly Parker was a gravitational force. When she was in town, everyone knew it. When she was in a room, she filled it. When she told a story, they listened in awe. The name, Room for Milly, was born of the Dorothy Parker quote, “All I need is room enough to lay a hat and a few friends.” To Milly, the only thing more thrilling than traveling the world was to relate her stories, often embellished, to her people. Her room, which was more of a salon, was the only place she allowed herself to slow down, sit still, and enjoy an evening with those that you love.
Milly traveled lightly, but loved deeply. Our symbol, a pair of dancing Brazilian ruby hummingbirds, is the talisman she carried, which was given to her by Mururi during her travels along the border between Peru and Brazil. It is said to bring enjoyment of life, lightness of being, and resilience, but Milly always suspected Mururi hinted at a deeper meaning—the power of two souls intertwined.
Milly traveled lightly, but loved deeply. Our symbol, a pair of dancing Brazilian ruby hummingbirds, is the talisman she carried, which was given to her by Mururi during her travels along the border between Peru and Brazil. It is said to bring enjoyment of life, lightness of being, and resilience, but Milly always suspected Mururi hinted at a deeper meaning—the power of two souls intertwined.
The cocktail menu is classically simple, but full of color. The cover is composed of light green leather and embellished with gold foil and an orange tassel.
The typeface plays a large role throughout the identity. We chose the display face Calyces by Charlotte Rohde, which does a beautiful job of creating the feeling of elegance, sharpness, and playfulness — all qualities of Milly.
The typeface plays a large role throughout the identity. We chose the display face Calyces by Charlotte Rohde, which does a beautiful job of creating the feeling of elegance, sharpness, and playfulness — all qualities of Milly.
The illustration style is reminiscent of hastily-inked artifacts within a travel journal. They are intentionally messy, intimate, and immediate—foils to the otherwise elegant treatment of the brand.
The illustration style is reminiscent of hastily-inked artifacts within a travel journal. They are intentionally messy, intimate, and immediate—foils to the otherwise elegant treatment of the brand.
Perky Bros: Jeff Perky, Dana Kingery, Alden Dienethal
Interior Photography: Fortem Media
Case Study Photography: Ambrose Vargason
